GE Cameras: EMI successfully licensed the GE brand, noted for superior quality, innovation, and technology, into a full line of GE Digital Cameras that expanded and strengthened GE’s reputation for cutting‐edge, quality, lifestyle electronics.
General Motors Die Cast: EMI revolutionized the vehicle replica industry by elevating product quality, trademark consistency, and legal protection by pioneering the now standard practice of licensing vehicle designs directly to die‐cast manufacturers.
Jack Daniel’s Grilling Sauce: EMI drew on Jack Daniel’s brand image of bold, charcoal flavor to create an extraordinary line of grilling sauces. These barbecue sauces increased the brand’s visibility at retail and became an instant success with consumers.
General Motors Restoration Parts: EMI worked diligently to transform General Motors’ Restoration Parts Program from a costly in‐house operation into a “turn‐key” licensing program. This approach allowed licensed manufacturers to produce quality restoration parts with greater flexibility and efficiency while simultaneously providing revenue to General Motors.
La‐Z‐Boy Patio Furniture: Capitalizing on the equities of quality, durability, relaxation, and style, EMI spearheaded the development of a complete line of La‐Z‐Boy casual outdoor furniture.
- Offer a "turn-key solution" for clients with limited internal licensing resources
- Largest full-time, in-house sales force in the industry
- EMI's experience spans over 170 product categories