Why EMI?

A History of Success

Established corporate trademarks usually represent years of brand building and millions of dollars of investment in marketing and product development. In today’s marketplace, protecting, preserving, and strengthening brand equity has become foundational to the long-term success of corporations across every industry.

Our mission at Equity Management Inc. has been to enhance trademark equity, maximize the marketing benefits to support a brand’s core business, and generate new streams of highly profitable revenue for our clients. We have created powerful programs for more Fortune 500 companies than any other licensing company in the world and, today, remain the established world‐wide leader in providing every service and discipline necessary for building successful licensing programs.

For over 41 years, maximizing the value of trademarks has been our consuming focus. We have set the stage to launch thousands of highly recognizable licensed products. Most importantly, we have enabled our clients to capitalize on their existing brand investments by creating new avenues of revenue that generate billions of additional dollars in annual retail sales.

“EMI’s sole focus is on corporate trademark licensing. Our collective experience continually improves our ability to provide our clients the most effective trademark licensing services available today.”

Quick Facts

  • Over 36 Years in Corporate Trademark Licensing
  • Represent the most Fortune 500 brands in the Industry
  • Offices in San Diego, New York, Chicago, Detroit, and Worldwide affiliates